How to Market Your Own Artstyle
(Note: This Picture is just a makeshift from a photo editing :-) )
These days, most artists believe that the galleries control the bulk of their marketing. They themselves just leave it up to others to share their collections to the general public. The thing is, why would someone else market something without the knowledge of gaining back much in return? Galleries these days have a long roster of artists lined up and a lot of them could in fact already be blue chip sellers. There's no immediate reason for a gallery to strongly push a new artist's work unto the public eye. So with this known, what should artists be doing in this day and age to market their works?
Here's what I think:
1.) Get a Web Platform.
2. Find A Gallery to Connect You With the Public
3. Develop Your Own Style and Mannerism
I recently saw a poor wood imitation of my own sculpture the other day at a tiangge, I realized then that we can't really help it if other people try to steal our ideas. That is their loss if they refuse to listen to reasoning. The best we can do is grow and create to our heart's desire, and be ourselves in the process. I believe strongly, that the only way for an artist to succeed in his style, is to compose original works that the public will view and love.
4. Learn to Think Outside the Norms.
5. Take Into Consideration what Your Clients Want.
This piece is one I did for a friend I met on Facebook, after several designs, I was able to render this one. If it hadn't been for his meticulous taste even in the sketching stage, maybe I would never have come up with this concept of balanced posing.