How to Market Your Own Artstyle

When I was younger, I really admired the great legends of Philippine Art, such as Ang Kiu Kok, Joya, Malang, and several others. I really had no idea how they got to where they were, besides the level of skill and talent that they possessed.

 (Note: This Picture is just a makeshift from a photo editing :-) )
These days, most artists believe that the galleries control the bulk of their marketing. They themselves just leave it up to others to share their collections to the general public. The thing is, why would someone else market something without the knowledge of gaining back much in return? Galleries these days have a long roster of artists lined up and a lot of them could in fact already be blue chip sellers. There's no immediate reason for a gallery to strongly push a new artist's work unto the public eye. So with this known, what should artists be doing in this day and age to market their works?
Here's what I think:

1.) Get a Web Platform.

A personal space on the internet can be free of charge, free of coding, and free of hassle. The best thing about it is that unlike a gallery, your works can be displayed all year long on your internet page. There are many great platforms non-coders can use today, such as Google Blogger, Wordpress, Tumblr and many more. The beauty of being an artist on the net is that more than just showing your work, you can connect to the people in your circle and the community through text, messaging, webcam, and other media. It certainly helps to market your own style of art as well.

2. Find A Gallery to Connect You With the Public

Artists should find a gallery that they personally like. The establishment's morals, conduct of dealing, preparation skills and managing capabilities must all suit the artist's taste. The most important thing, is building a relationship with the gallery. Do not (I repeat, DO NOT) doublecross a gallery after an exhibit by selling your artwork to a client (who you met at the show) by yourself at home. Despite the privacy, people talk and your ties and reputations could break.

3. Develop Your Own Style and Mannerism

Nobody wants an imitation. There can be a lot of temptation to copy or reproduce someone else's style, but aside from moral regret, there is more to the point as well. People associate an artist's work with his name and his conduct. If an impression is made that he is merely someone who copies from another, then his reputation and market value will fall as well. Aside from that, doing business with him will be harder for clients, because they will be more mindful of his moral level (even when it comes to his own field of work)
I recently saw a poor wood imitation of my own sculpture the other day at a tiangge, I realized then that we can't really help it if other people try to steal our ideas. That is their loss if they refuse to listen to reasoning. The best we can do is grow and create to our heart's desire, and be ourselves in the process. I believe strongly, that the only way for an artist to succeed in his style, is to compose original works that the public will view and love.

4. Learn to Think Outside the Norms.

There maybe a niche you or anybody else hasn't seen yet. Art afterall, comes in various shapes and sizes, like this eraser i carved with a ballpen tip. It's not always about what sells, but what generates conversation. Artists don't need to be prissy and snobbish either, like those personalities we sometimes see in movies. It's good to become open, both to new people and new ideas. The very best of things always starts with a new mindset and a good healthy imagination.

5. Take Into Consideration what Your Clients Want.

If they're looking for something that's never been done before, ask them what they've seen done, and do the opposite. Learn to broaden your horizons, even when taking commissioned works from other people. In the art world, one mind may not be sufficient to create a magnificent groundbreaking masterpiece alone. Sometimes pulling your heads together (as artist and patron) can bring together a new way of brainstorming and possible new designs you can use to make the both of you happy in your endeavor.

This piece is one I did for a friend I met on Facebook, after several designs, I was able to render this one. If it hadn't been for his meticulous taste even in the sketching stage, maybe I would never have come up with this concept of balanced posing.


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